Digital Marketing News: Marketing Technology
Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
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Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s 'community notes'. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation.
Marketing Archives - Marketing Tech News
Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
Jun 20, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged ...
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
Aug 21, 2024 · ICYMI: The creator economy is projected to reach a value of over $500B by 2030.. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.. Plus, catch Later’s head of strategy, Lyle Stevens, at DMWF on September 26 at 11:30 am EDT to hear even more about the latest industry trends.
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Marketing Analysis Archives - Marketing Tech News
Aug 1, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Data Archives - Marketing Tech News
Aug 29, 2024 · Hey marketers, we get it—2024 has been a really hard year. You're juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, marketers now find themselves …